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 Hello, 
I am Michael. 

I’m a UX Researcher with 5+ years of experience across research and product design, currently focused on complex fintech products. I combine qualitative and quantitative insights to help teams understand user needs, validate solutions, and make better product decisions.

UX Research & Product Design

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 Madrid Abroad 

UX case study focused on improving the experience of international students through user research, personas, prototyping, and usability testing.

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 Subscription flow 

 A UX case focused on simplifying the customer journey, with personas used to define typical user goals, pain points, and behavior across the coffee-buying process.

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 Cooking assistant 

A cooking assistant concept designed for beginners, combining step-by-step guidance, grease-level controls, and an engaging interface tested through rapid prototyping.

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 Audience segmentation 

Persona development project for a coffee brand, identifying and visualizing key user types to support targeted UX design decisions.

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 Group meet up 

A mobile concept designed to help groups find fun halfway meeting points, shaped through interviews, personas, and low-fi prototyping.

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 Trader app journey

End-to-end UX research across the mobile trading journey, identifying friction, user expectations, and opportunities to improve clarity and usability.

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 UX Evaluation 

A UX evaluation project from my master’s internship, comparing two semantic tools using timed tasks, questionnaires, and user feedback.

Business/inovation case studies

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IGNITE

Business model development for an urban mobility platform focused on sustainable commuting and user incentives.

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YOUFIT

AI-powered fashion platform concept combining personal style data and community input to deliver tailored recommendations.

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Sound Space

Full-body music interaction system developed as part of my thesis, exploring inclusive play through movement and sound.

CONTACT

 Drop a line 

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